What’s with the new icons on packaging?
We’ve always known that being a great beer company involves more than just brewing. In that tradition, we couldn’t be prouder to be the first beer company in Canada to feature a stamp of responsibility on our products. Beginning in April, you’ll start to see it on packs of Molson Canadian, Coors Light, and Molson Dry in Ontario and Quebec. Eventually, you’ll see it on all our packs, everywhere.
The stamp is a symbol of our commitment to four major areas of responsible production, sale and consumption of the beer we’ve always been proud to call our own. It’s also an invitation to all Canadians to stand with us in taking these issues of responsibility to a new level of prominence.
And now that our commitment to responsible choices is right where you can see it, we want you to know exactly what it means.